![]() Marketing is a process with a Unique Selling Proposition (USP) and strong content that describes your business.Ĭreating market for both new and existing products and building brand imageĭrawing the attention of the general public. People should have knowledge about the company, its products and services, stores, prices, etc.Īdvertising covers the placement of ads on different channels like tv, newspaper, billboards, radio, online ads and social media. Getting a quick and desired response from the customer in terms of an increase in sales. Marketing is the process of understanding the market conditions in order to identify the customer needs and create such a product that it sells itself. Content: Marketing Vs AdvertisingĪdvertising is a part of the market communication process that a company undertakes with the aim of seeking the attention of the public towards a particular message. They focus on turning shoppers into buyers. ![]() Thus, all the strategies are made with the aim of satisfying the unmet needs of the customers. In business, we say the customer is the only boss. And just because of its popularity and impactfulness, it is considered equal to marketing. Also, a major portion of the company’s promotion is kept aside for advertising. In fact, there are instances when the entire promotional efforts are undertaken through advertising. It plays a dominant role in promotional activities. It is very essential for the survival, growth and expansion of the organization.īut, advertising is a powerful tool to inform people about a company’s offerings. It is the actual strategic activity of the enterprise.
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